H-E-B's Death Metal Shirts Sell Out in Record Time, with Profits Going to a Good Cause
The Texas grocery chain H-E-B has collaborated with content creator Connor Dwyer to design and release an official death metal-style T-shirt, which sold out in minutes after its launch on October 17th at 10 a.m. The limited-edition shirts, available for $35 each, were sold exclusively through H-E-B's online store (https://haamshop.com/).
This unique collaboration was inspired by Dwyer's viral TikTok series, where he imagines everyday brands as metal bands. The series, featuring fictional metal shirts for brands like Cracker Barrel, gained significant attention. This marks H-E-B's first official merchandise launch based on a viral concept.
The shirts were produced in a limited quantity of 1,000, with all proceeds from the sales going to the Health Alliance for Austin Musicians (HAAM). Dwyer expressed his enthusiasm for the collaboration, stating, 'I started the 'metal tee' series as a fun side project. I've always enjoyed transforming everyday brands into metal bands. My ideas often stem from engaging with my audience's comments and nostalgic memories. H-E-B has a dedicated fan base, and I'm thrilled to bring this concept to life with them.'
This initiative showcases H-E-B's commitment to supporting local musicians and its willingness to embrace creative and unconventional marketing strategies. The collaboration between a grocery chain and a death metal-inspired design is a unique and memorable way to raise funds for a worthy cause.
